Commercial Intelligence · Luxury Hospitality · Southeast Asia

Your hotel
is invisible
to the next
generation.

We find the revenue you're losing. We stop the bleeding. Project Lumo helps luxury hospitality owners find and fix the millions you lose every year to marketing you can't measure.

Book a Free Visibility Check How we work →

$30M+

Earned media
value delivered

TripAdvisor Beijing
within one year

21:1

Return on GDS
campaign spend

20+

Years of operator
experience

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AI Search Visibility · Revenue Leak Audit · AEO Optimisation · KOL Management · GOP Intelligence · Marketing Automation · Operator Experience · Brand Voice Engine · AI Search Visibility · Revenue Leak Audit · AEO Optimisation · KOL Management · GOP Intelligence · Marketing Automation · Operator Experience · Brand Voice Engine ·

The Quiet Bleed

Most luxury hotels are
losing revenue they never see.

Not in a single dramatic failure — but in a slow, invisible bleed that compounds every month. Your agency delivers reports measuring ROAS and impressions, but nobody ties them to bookings.

Your marketing manager changes every 16–18 months, and your brand strategy walks out with them. Meanwhile, a fundamental shift is happening: travelers are asking AI where to stay.

Google AI Overviews. Claude. ChatGPT. Perplexity. When they ask, your property doesn't appear. Your competitors do. This is the invisible bleed — the revenue that disappears before it ever reaches your P&L.

AI Search Invisibility

When travelers ask ChatGPT for hotel recommendations, your property doesn't appear. Your competitors do.

Vanity Metrics

Your agency reports impressions and likes. Nobody ties them to bookings or GOP.

OTA Dependency

Every Booking.com reservation costs 15–25% commission. Revenue that could be direct.

Institutional Amnesia

Your marketing manager leaves every 18 months. Brand strategy and institutional knowledge walk out too.

The Sea of Sameness

Your content looks like every other luxury hotel. When everything looks the same, the only differentiator is price.

Built by Operators. Not Agencies.

We've sat in
the DOSM chair.

Project Lumo is a commercial intelligence consultancy for luxury hospitality. We combine 20+ years of operator experience — across Mulia, Banyan Tree, Fairmont, Avani, and Starwood — with AI-powered systems that find your revenue leaks, fix them, and build the infrastructure to stop them returning.

We don't theorize about hotel marketing. We've managed P&Ls, built commercial teams from scratch, and delivered results that moved the bottom line.

Mulia Bali Hotel Mulia Jakarta Banyan Tree Group Fairmont Beijing Avani Hotels Starwood InterContinental Millennium Hotels

$30M+

Earned media value for Mulia Bali

TripAdvisor Beijing within one year of opening

21:1

Return on GDS campaign spend

9×

Operating profit surge, 70 properties, 23 countries

510

KOL activations managed with zero agency fees

+62%

Restaurant cover growth in a single year

How We Work

Four ways we
engage with you.

(04)

AI Automation Workflow

Custom Build

Automate 30–50% of your daily marketing operations in 90 days. We audit your SOPs, identify every task AI can handle, then build a custom system around your data, brand narrative, and workflows — so your team operates at 2–3× capacity, focused only on decisions that need a human.

Revenue Leak Audit

$2,000

A 14-day diagnostic that identifies the 3–5 specific leaks costing your property $50K–$250K per year. We check your search visibility, social media performance, website conversion readiness, marketing spend efficiency, and content quality. You receive a 20-page report, a 60-minute presentation, and a clear action plan with estimated ROI for every fix.

Revenue Acceleration Retainer

From $3,000–$10,000 / month

We don't just diagnose — we fix. Monthly strategy, AI-powered content production, AEO optimisation, KOL programme management, and marketing accountability reporting. Every activity tied back to your bottom line. Every dollar measured against GOP.

Lumo Operations Center

Custom Engagement

Full sales, digital, social media and marketing operations for your property. Content, social, PR, campaigns, influencer management, sales support, and performance intelligence — all coordinated under one senior operator with 20 years of luxury hospitality experience. The output of a 10-person marketing department at the cost of a single senior hire.

Selected Work